That's what shaped Promise back in 2005 when two young minds took it upon themselves to reshape an established industry. It was time for something new - to build an agency led by a concept so beautifully simple that it guides Promise to this day:
Come with remarkable, or don't come at all.
With the audacity to do things differently, Promise aimed to stand out. To be adaptable. To create great work for great clients. And as it was then, so it is now: We believe that finding remarkable takes time. Searching, refining and meticulously crafting are just par for the course, for every single brief that comes our way. That's why we like working with pencils - the freedom of impermanency invites free-flowing idea generation that isn't boxed in by ink. Even when the best idea ends up being the first idea, this is something to be realised only at the end.
Welcome to Promise, a medium-sized Jozi agency of 90 staffers, with an enviable portfolio of brands who have entrusted us to ensure their success.
We combine independence, talent and relentless hunger. We are Promise and we create the remarkable.
Our first job ever was to brand a coffee mug - our first break, which in hindsight was pretty small - but we treated that job as our everything. From an early stage we learnt what it meant to value our clients - no matter how small - and to treat every job as our only job. Our humble beginnings shaped who we are today: a team of specialists who have mastered the art of strategy and data-driven, through-the-line and digital communication solutions.See all services
Each fish demands a different hook. Promise is geared towards combining our seamless, diverse blend of in-house abilities to solve challenges in the unique way that the specific job demands. We don't do one-size-fits-all - because it never does.
Marc, ECD and co-founder at Promise, is the agency's fearless creative leader. An impassioned, highly-experienced and awarded creative, his unwavering dedication and clarity of vision takes brands to incredible places. With a mind that's business-oriented and creative in equal measure, his perspective shapes great work. Marc is highly involved at the coalface with clients and believes that creative ego should be checked in at the door.
James, CEO and co-founder at Promise, worked on some of the world’s leading blue-chip brands at a number of agencies before co-founding Promise with Marc. With no founding clients or start-up capital, James set about securing new business and steered the evolution and diversification of the agency - something he continues to do today. James is driven to ensure that Promise remains an invaluable and highly relevant strategic asset to clients both now and in the future. This has seen Promise as an active adapter within the marketing communications industry in South Africa, and an agency that has been voted a Top 3 agency in South Africa for client satisfaction (Scopen 2016).
Craig, the Promise MD, brings great agility and strength to the agency. With ample experience working in Africa, and a strong background in marketing, Craig will stop at nothing to make clients famous. His thirst for the success of Promise's clients has been converted into resounding successes throughout the many sectors in which our clients operate. Craig is also highly involved in the operational concerns of the agency.
Verushen, Director: Strategy and Digital Marketing Innovation, brings with him a fierce intelligence presented with humility and eloquence. With an astute strategic mind, Verushen creates strategic solutions for businesses and marketers using data, digital channels and new technologies to open up opportunities to enhance their operations. The best interests of the clients lie firmly in the centre of his mind as he consistently creates opportunities where there were none before.