In-Store Posters

CNA

The Project

This series of work picked up multiple awards with its playful charm and unusual take on Halloween. The illustrations' detailed and charming style combined with the simple tagline and unique typography made for a really cohesive and fun series.

The Problem

How could we position CNA as the go-to store for Halloween in a way that felt playful enough to fit the brand’s inspiring tone but still spooky enough to feel like Halloween?

The Solution

We created posters with a fresh slant on why CNA is the place to shop if you want to look scary. The concept was "Where Halloween goes for Halloween" and made monsters and horror figures the focus of a humorous take on Halloween.

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Renault Megane | Launch Campaign