Brand Book


The Project

Fyfe's is a Tanzanian scotch delivered through a brand that’s built around a very particular character, essence and aesthetic. To bring it to life we created a coffee table book that encapsulated the brand in all its glory.

The Problem

How do you tell the story of a brand in a beautiful way and allow the reader to be immersed in it? We needed to bring Fyfe's brand story to life without glossing over the beautiful details that the brand holds dear.

The Solution

We created a coffee table book by combining colourful writing and spectacular imagery to paint the picture of the brand. Paging through the book holds the reader's mind captive in a palpable, interesting world that communicates how the brand came to be what it is today.


Promise Luxe Experiment | Scripts With Depth