Launch Campaign

Renault Kwid

The Project

Launching the Renault Kwid in the midst of a large amount of established competitors was a task that tested our creative muscle but resulted in a successful campaign that sparked a spike in test drives and sales.

The Problem

We needed to launch the Renault Kwid into a saturated market using a through-the-line campaign. In order to ensure its success the campaign needed to drive home a fresh insight which was communicated in a fun way. It also needed to appeal to younger and older drivers meaning we needed to make it work for a broader audience.

The Solution

We ran an immersive campaign that gave consumers insights into the car's specs, positioning and, most importantly, its personality, by putting our audience in the driver's seat. The campaign focused on driving home the car's benefits in a way that was not only appealing but also insightfully accurate.

Next

CNA Educational | In-Store Posters