Launch Campaign

Renault Megane

The Project

Renault South Africa was bringing the newest, sexiest, fastest Megane ever to our shores so this campaign was central to building hype and conversation around the arrival of this sleek, new car.

The Problem

How does one launch a purist sports car to a hypercritical market that's extremely difficult to begin a conversation with? To reach it we needed to create a campaign that revved the motors of those who love fast, sexy cars.

The Solution

The Megane launch included TV, outdoor and radio support and drove users to a site that was as immersive, sexy and awe-inspiring as the car itself. A track was composed to reflect the car's cool factor and was then implemented as an integral part of the site's experience.

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Camel | Packaging Design