5 things that happen when purpose drives profit and not the other way around

Much of the globe has been severely affected by the 2020 Covid-19 pandemic. The lives of consumers and service industries has had to take a massive step back and reassess strategies pertaining to overall stability and smart financial spending habits.

Earlier this month, The One Club announced their creative rankings and pencil winners for the prestigious One Show Awards. Promise Group led the way for South Africa in both sections.

Promise Johannesburg led the way of agencies in South Africa in The One Show 2021, as announced by The One Club for Creativity during the online global Creative Week 2021.

Castle Lite has celebrated the success of its award-winning 'Cold Tracker' campaign that was launched in Tanzania. The campaign's aim was to solve a business problem being that, on average, three out of five informal outlets in key African markets kept turning their fridges off to keep costs down. Conceptualising the campaign fell to Promise Agency.

There are a number of phrases that have been coined this year, but the two cardinal business buzzwords for 2020 are adaptability and agility. Both are essential to current and future brand communications and both underline the new direction in which agency-client partnerships must evolve.

A small, seemingly inconsequential start — branding a coffee mug 13 years ago — turned a creative, ambitious duo into leaders of a team of 74, with offices just off the main artery that joins Sandton and Bryanston in Johannesburg.