Just as many uses.

THE ASK:
As one of South Africa’s most widely used cement products, AfriSam All Purpose Cement needed to showcase its uses outside of the expected medium to large building contracts, and play on its possible applications on smaller DIY projects while highlighting its ease of use as the benefit.

THE SOLUTION:
We showcased the varied uses of AfriSam All Purpose Cement by using the diversity of South Africans. A simple photographic series showcasing the unorthodox, but useful applications made possible with AfriSam All Purpose Cement through the number of people that make up our beautiful and resourceful nation.